Leisure Informatics Society


 
HomeHome  PortalPortal  About usAbout us  GalleryGallery  SearchSearch  RegisterRegister  Log in  
Latest topics
Search
 
 

Display results as :
 
Rechercher Advanced Search
Keywords
June 2020
MonTueWedThuFriSatSun
1234567
891011121314
15161718192021
22232425262728
2930     
CalendarCalendar

Post new topic   Reply to topic
 

 Pitch of the week: Controversial Leisure

Go down 
AuthorMessage
webmaster
Admin
Admin


Posts : 32
Reputation : 0
Join date : 2015-03-27
Location : Sydney

Pitch of the week: Controversial Leisure Empty
PostSubject: Pitch of the week: Controversial Leisure   Pitch of the week: Controversial Leisure EmptyMon Aug 17, 2015 12:17 pm

Product abuse in our society forms a complex and shifting spectrum. Between extreme high-risk (regular illicit drug use) and low-risk behaviours (sporadic alcohol consumption) lies a fuzzy middle ground. Alison Joubert, a Marketing PhD student at the University of Queensland, is interested in the facets of “controversial leisure” that fall between these extremes.

There is a rising availability of synthetic products that mimic the effects of mainstream illicit drugs. The key difference is that these products are technically legal as a result of a quickly evolving reactive dance to consumer legislation. By renaming brands, labeling as “not fit for human consumption,” or selling as bath salts, pot pourri, research chemicals, plant food or incense, toxic products are legally distributed. The prevalence of these “legal highs” has been linked to rising trends in psychotic behavior, self-harm and deaths among thrill seekers.

By interviewing a broad sample of the population, Alison hopes to uncover the relationship between young consumers and the “legal high” market in order to identify what motivates these consumers. Is it the effective mimicking of traditional marketing elements such as branding? Or the lure of the illicit masquerading in plain sight? Find out more about Alison’s research



https://www.linkedin.com/pulse/pitch-week-controversial-leisure-robert-faff?trk=hb_ntf_MEGAPHONE_ARTICLE_POST
Back to top Go down
http://leisureinformatics.board-directory.net
 
Pitch of the week: Controversial Leisure
Back to top 
Page 1 of 1

Permissions in this forum:You can reply to topics in this forum
Leisure Informatics Society :: Research Publications-
Post new topic   Reply to topicJump to: