Leisure Informatics Society

HomeHome  PortalPortal  About usAbout us  CalendarCalendar  GalleryGallery  FAQFAQ  SearchSearch  MemberlistMemberlist  UsergroupsUsergroups  RegisterRegister  Log in  
Latest topics
» Leisure Informatics and the Opportunities for Mathematicians and Data Analyst
Thu Jan 17, 2019 12:11 pm by webmaster

» New Gaming technologies
Mon May 14, 2018 1:03 pm by webmaster

» Big data in Horse racing
Mon Mar 13, 2017 10:29 am by webmaster

» Big Data In Gaming
Mon Mar 13, 2017 10:27 am by webmaster

» The Big Business of Big Data
Tue Jan 24, 2017 11:16 pm by webmaster

» Big Data: The Winning Formula In Sports
Tue Jan 24, 2017 11:14 pm by webmaster

» Big data can give athletes the winning edge
Tue Jan 24, 2017 11:13 pm by webmaster

» How sports teams win big with data
Tue Jan 24, 2017 11:12 pm by webmaster

» Eco -Tourism
Mon Nov 28, 2016 10:44 am by webmaster

» An empirical analysis of the link between team diversity and performance in sound recording projects
Wed Nov 09, 2016 3:20 pm by webmaster

» New age computing could make a difference at Rio 2016 Olympics
Fri Sep 09, 2016 10:55 am by webmaster

» Liquor & Gaming NSW media and news
Fri Sep 09, 2016 10:51 am by webmaster

» Australasian gambling review / Paul H. Delfabbro.
Fri Sep 09, 2016 10:40 am by webmaster

» Marine Eco Tourism - Opportunities & Challenges
Fri Apr 15, 2016 7:07 pm by webmaster

» Marine Eco Tourism
Fri Apr 15, 2016 7:04 pm by webmaster


Display results as :
Rechercher Advanced Search
February 2019

Share | 

 Pitch of the week: Controversial Leisure

Go down 

Posts : 31
Reputation : 0
Join date : 2015-03-27
Location : Sydney

PostSubject: Pitch of the week: Controversial Leisure   Mon Aug 17, 2015 12:17 pm

Product abuse in our society forms a complex and shifting spectrum. Between extreme high-risk (regular illicit drug use) and low-risk behaviours (sporadic alcohol consumption) lies a fuzzy middle ground. Alison Joubert, a Marketing PhD student at the University of Queensland, is interested in the facets of “controversial leisure” that fall between these extremes.

There is a rising availability of synthetic products that mimic the effects of mainstream illicit drugs. The key difference is that these products are technically legal as a result of a quickly evolving reactive dance to consumer legislation. By renaming brands, labeling as “not fit for human consumption,” or selling as bath salts, pot pourri, research chemicals, plant food or incense, toxic products are legally distributed. The prevalence of these “legal highs” has been linked to rising trends in psychotic behavior, self-harm and deaths among thrill seekers.

By interviewing a broad sample of the population, Alison hopes to uncover the relationship between young consumers and the “legal high” market in order to identify what motivates these consumers. Is it the effective mimicking of traditional marketing elements such as branding? Or the lure of the illicit masquerading in plain sight? Find out more about Alison’s research

[Only admins are allowed to see this link]
Back to top Go down
View user profile http://www.leisureinformatics.com
Pitch of the week: Controversial Leisure
Back to top 
Page 1 of 1
 Similar topics
» 3-week-old baby dies
» A womans Week at the Gym
» 3rd week weigh in
» Post op -one week
» Pitch Black, the Boogeyman

Permissions in this forum:You cannot reply to topics in this forum
Leisure Informatics Society :: Research Publications-
Jump to: