Leisure Informatics Society


 
HomeHome  PortalPortal  About usAbout us  CalendarCalendar  GalleryGallery  FAQFAQ  SearchSearch  MemberlistMemberlist  UsergroupsUsergroups  RegisterRegister  Log in  
Latest topics
Search
 
 

Display results as :
 
Rechercher Advanced Search
Keywords
July 2017
MonTueWedThuFriSatSun
     12
3456789
10111213141516
17181920212223
24252627282930
31      
CalendarCalendar

Share | 
 

 Pitch of the week: Controversial Leisure

View previous topic View next topic Go down 
AuthorMessage
webmaster
Admin
Admin


Posts : 29
Reputation : 0
Join date : 2015-03-27
Location : Sydney

PostSubject: Pitch of the week: Controversial Leisure   Mon Aug 17, 2015 12:17 pm

Product abuse in our society forms a complex and shifting spectrum. Between extreme high-risk (regular illicit drug use) and low-risk behaviours (sporadic alcohol consumption) lies a fuzzy middle ground. Alison Joubert, a Marketing PhD student at the University of Queensland, is interested in the facets of “controversial leisure” that fall between these extremes.

There is a rising availability of synthetic products that mimic the effects of mainstream illicit drugs. The key difference is that these products are technically legal as a result of a quickly evolving reactive dance to consumer legislation. By renaming brands, labeling as “not fit for human consumption,” or selling as bath salts, pot pourri, research chemicals, plant food or incense, toxic products are legally distributed. The prevalence of these “legal highs” has been linked to rising trends in psychotic behavior, self-harm and deaths among thrill seekers.

By interviewing a broad sample of the population, Alison hopes to uncover the relationship between young consumers and the “legal high” market in order to identify what motivates these consumers. Is it the effective mimicking of traditional marketing elements such as branding? Or the lure of the illicit masquerading in plain sight? Find out more about Alison’s research



[Only admins are allowed to see this link]
Back to top Go down
View user profile http://www.leisureinformatics.com
 
Pitch of the week: Controversial Leisure
View previous topic View next topic Back to top 
Page 1 of 1
 Similar topics
-
» 3-week-old baby dies
» Lundi 19 novembre = qu'est-ce que vous avez fait ce week-end
» Vendredi 17 août = quels sont vos projets pour le week-end?
» post-op pain a week out - normal?
» lundi 7/12 Votre week-end

Permissions in this forum:You cannot reply to topics in this forum
Leisure Informatics Society :: Research Publications-
Jump to: